While digital marketing and marine biology may seem worlds apart, they actually work hand in hand. Digital marketing in marine biology helps educate the public, raise awareness, and recruit the next generation of marine biologists and volunteers, all aiming to make a positive impact on our oceans. From allowing researchers to share their findings on public platforms to supporting ecotourism efforts that rely on tourism to fund research and conservation, nearly every aspect of marine biology benefits from digital marketing. In this blog, I'll break down how having a solid digital marketing strategy can help marine biologists and a variety of industries.