Throughout 2024, as part of our calendar campaign, we have covered a variety of topics related to search engine optimisation (SEO) and what we felt would impact search engines like Google and Bing. As we approach 2025, the areas we have covered are rapidly becoming the norm. The impact AI (artificial intelligence) has had on SEO is substantial and will continue into 2025 and beyond. In this article, we will explore these areas in detail and expand on what we feel will have the most significant impact.
As with our previous blogs, we will avoid 'jargon' and dive into SEO; let's get started.