Search Engine Optimisation.

SEO FAQs

• What is Search Engine Optimisation (SEO)?

  Search Engine Optimisation, often abbreviated as SEO, is the process of enhancing your website to improve its visibility on search engines like Google or Bing. By refining various aspects of your site—such as technical performance, content quality, and user experience—your business can achieve higher rankings in search results and attract more visitors.
  
  This involves several key areas, including:
  
  Technical Enhancements: Ensuring your site is fast, secure, and easy for search engines to navigate.
  Content Development: Crafting valuable, engaging material tailored to your audience and aligned with relevant search terms.
  On-Page and Off-Page Techniques: Optimising individual web pages and building high-quality website links to boost your site’s credibility.

  
  The goal of these efforts is to drive more organic (non-paid) traffic to your website, connecting you with people who are actively searching for the products or services you offer. It’s a vital part of building a strong and sustainable online presence for any business and reduces the need to rely on paid advertising, or more expensive short term ways of finding new customers.

• How Does SEO Work?

  Search engines aim to deliver the most relevant and useful results for users based on their search queries. To do this, they use automated systems, or algorithms, to scan, crawl, and index websites. These systems evaluate various factors to determine how a site ranks in search results.
  
  Here’s an overview of how it works:
  
  Crawling: Search engines use bots, often called crawlers or spiders, to explore web pages across the internet. They follow links to discover new or updated content.
  Indexing: Once a page is discovered, its content is analysed and stored in a massive database called an index. This index helps search engines quickly retrieve information when users search for specific terms.
  Ranking: When someone enters a search query, the algorithm assesses the indexed pages to determine which ones are the most relevant, trustworthy, and valuable. Factors like keyword usage, site speed, mobile-friendliness, and backlinks play a significant role in this process.
  By optimising your website to align with these criteria, you improve its chances of ranking higher in search results, making it easier for users to find your business online.
  
  This version provides more depth, uses accessible language, and better outlines the technical aspects of search engine functionality. Let me know what you think!

• What is a Web Crawler?

  A web crawler, also known as a spider or bot, is a software program used by search engines to browse and index the vast amount of information available on the internet. It systematically explores web pages by following links and gathering data about the content, structure, and media on each page.

  Here’s how it works:

  1. Exploration: The crawler starts by visiting a list of known web pages (a process called "seeding") and follows hyperlinks to discover new pages.
  2. Data Extraction: It collects information such as text, images, metadata, and links, which help search engines understand the content and context of each page.
  3. Indexing: The gathered data is stored in the search engine’s database (the index), making it searchable when users enter queries.

  The information collected by web crawlers is vital for determining how pages are ranked in search results, ensuring users receive the most relevant and accurate information. Crawlers are an essential part of how search engines function, helping them navigate and organise the internet efficiently.

• What Are Your Fees?

  We offer a range of pre-set packages at a transparent, fixed monthly cost, starting from £430 per month. Each package is designed to provide everything you need to boost your site’s visibility and improve rankings.
  
  If you have specific needs—such as focusing on a particular area like local optimisation or technical improvements, managing multiple locations, or addressing niche requirements—our team is here to help. Simply get in touch, and we’ll create a customised quote tailored to your business goals.

• How Long Until I Start Seeing Results?

  Improvements from search optimisation efforts typically take between 3 to 6 months to become noticeable. This timeframe can vary depending on factors such as your website's current state, competition in your industry, and which approaches were taken. 
  
  Unlike paid advertising, achieving success organically requires a steady, long-term commitment. Search engines need time to evaluate your site’s credibility, authority, and relevance before reflecting these improvements in rankings. By consistently implementing best practices, you’ll see meaningful and sustainable results over time.

  The key thing to remember about SEO is that it is aimed at aiding long-term, sustainable growth, and investing in this area will pay dividends for many years to come. 

  We recently covered this in our blog "SEO Timeline: How Long Does SEO Take?"

• Do You Help With SEO Strategy?

  Absolutely, we collaborate closely with you to identify your business objectives and gain insights into your current position. Based on this understanding we offer a tailored and comprehensive SEO strategy that is specifically design for your business.

• What about AI-focused SEO? Do you support this?

  We continually adapt our approach to stay ahead of advancements in search optimisation, including the growing influence of artificial intelligence (AI). AI has introduced transformative changes, from generative content tools to more innovative search algorithms, all of which can impact a business’s online visibility.
  
  Our team closely monitors these developments to ensure we use AI effectively and responsibly. We’ve also explored the topic of AI extensively on our blog, discussing best practices and the opportunities AI presents for improving search optimisation.
  
  As AI continues to evolve rapidly, we believe it’s essential to stay informed and proactive, ensuring our strategies align with the latest trends and deliver the best results for your business.