Case Study: HiFix

We began by carrying out a site audit to look at the technical aspects of SEO and overall site health. Due to the site having so many pages including a lot of old and now unused pages, there were 1000’s of errors and issues that needed to be slowly worked through. This has become a continuous task of revisiting the site audit monthly to fix any issues. Once the initial site audit was completed we then conducted in depth keyword analysis to find the highest performing keywords to do with HiFix. 

HiFix did previously post regular blog articles however in the months before we got on board these had become more sporadic and pretty much stopped completely. This meant one of the main priorities for us was getting a content plan in place. The plan involved dividing up blogs so some would be written by our team and some by HiFix, we would then optimise the blogs so they could publish them on the site. Once the articles were live we would then go back and optimise things such as meta description, meta title and alt text of images post publish. HiFix would then work on making social tiles for each of the blog posts in order to help boost SEO as Google factors in social signals for site rankings. To go along with the new content, we also revamped their categories and tags on the blogs, allowing users to navigate more easily through all the different blogs as the old system was extremely outdated.